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Bruce County wins "Best of the Best" for economic development

By: Bruce County communications
October 8, 2017
 
 

Bruce County stands among the best in Canada when it comes to promoting economic development.

The county was recognized last month at the Economic Developers Association of Canada awards in Niagara Falls. The association is Canada’s national organization of economic developers, pursuing excellence in the field since 1968.

Each year, the association hosts an annual conference at which several highly-regarded awards are presented, highlighting best practices. At this year’s conference, Bruce County took home four awards, including the top award, the Economic Developers Association of Canada Cup, representing the “best of the best” from across Canada.

Warden Mitch Twolan said it's a true honour for the county economic development team and the county as a whole to compete and win at the national level. "This is exceptional exposure for the county and these, and similar efforts, further our position as a destination for visitors, residents and businesses, alike.”

At the conference, Bruce County was named an Advertising Campaign category winner for the Kincardine “Pants Optional” promotion. The county was also a Single Publication category winner for the “Best of the Bruce” Guide.

“These awards are a testament to the creativity and vision that Bruce County has committed to over the past year around our economic development program," said chief administrative officer Kelley Coulter, "and compliments need to go to the Municipality of Kincardine for its dedication in implementing this award-winning campaign.”

The Kincardine “Pants Optional” Advertising Campaign creatively highlights Kincardine’s proud Scottish roots and connection to Lake Huron. From the Scottish-themed festivals and pipe band parades to the Phantom Piper, Kincardine is well-positioned as Ontario’s Scottish Destination. The Kincardine “Pants Optional” Advertising Campaign embraces an original Scottish experience, including an historic downtown atmosphere where the local tartan is proudly displayed and everyone can enjoy a little taste of Scotland.

The “Best of the Bruce” Guide is an out-market promotional piece used to entice potential visitors to dream of visiting Bruce County. The creative messaging aims to inspire audiences to interact with the brand and begin exploring the county's destinations and attractions. By making the message unique, with an element to attract curiosity by telling stories, the guide is structured to attract, differentiate, and inspire a connection to the Bruce.

To learn more about these Economic Development Awards visit: www.edac.ca/gallery-of-nominees/



Bruce County warden Mitch Twolan (second from right) proudly holds up a certificate, as the county won the Economic Developers Association of Canada Cup for the "Best of the Best" from across Canada, for Kincardine's "Pants Optional" advertising campaign; with him, are Kincardine mayor Anne Eadie (right), chief administrative officer Sharon Chambers (left), and tourism co-ordinator Kelly MacDonald; photo courtesy of Bruce County

 

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