​Independent polling shows significant community support for proposed Bruce "C" project

Independent polling reveals significant community momentum behind potential expansion at the Bruce Power site, with 91 per cent of residents saying it will be good for the community overall and 86 per cent voicing support for exploring new nuclear development.

The findings point to a strong foundation of public support as Bruce Power advances planning for the Bruce "C" project. This independent polling, conducted by Ipsos, represents one of many different measures Bruce Power will use to assess community support for the project.

Support for the project, which would include up to 4,800 megawatts (MW) of additional nuclear capacity on the existing Bruce Power site, has increased by five points since last year.

Almost all residents surveyed see economic and public benefits associated with the project, including over nine-in-10 who believe the project will create local jobs (96 per cent). Nine-in-10 residents surveyed said that using the existing Bruce Power site offers advantages over establishing new sites elsewhere, and 88 per cent say that expansion is necessary to meet Ontario’s growing electricity needs.

“Understanding the priorities of our community is essential to making sure we’re doing the right things and sharing the right information,” said James Scongack, chief operating officer and executive vice-president of Bruce Power. “Knowing that our community has confidence in our ability to operate the site safely and protect the environment, tells us that we’re on the right track.”

More than nine-in-10 residents, who are familiar with Bruce Power, agree the company operates safely (96 per cent), is a good community citizen (95 per cent), and is positively involved with the community (93 per cent). Support for refurbishment has reached an historic high as nine-in-10 (92 per cent) residents either strongly or somewhat support refurbishment. Positive impressions of Bruce Power have also reached historic highs as nine-in-10 residents, who are familiar with the organization, have a positive impression (89 per cent, plus-three points).

The survey took place in the fall of 2025 and included telephone interviews conducted among a representative sample of 500 local residents from Bruce, Grey and Huron counties which lie within the territory of the Saugeen Ojibway Nation. The data has been weighted by region, gender, and age to ensure the final sample reflects the population of all three counties.

The Bruce "C" project is currently undergoing a federal integrated impact assessment led by the Impact Assessment Agency of Canada (IAAC) and the Canadian Nuclear Safety Commission (CNSC). Ongoing engagement with Indigenous nations and communities, local municipalities and the public is a critical part of the impact assessment process and will continue throughout all phases of the project.